Hello & Welcome!
If your goal is to establish an asset and a passive money making machine through the art of food blogging, there is a lot you need to know!
Food blogging is a wonderful way to share your love of food, your favorite recipes, learn a range of digital skills, and connect with an awesome community of food lovers. But I'm not going to sugar coat it - it is a JOURNEY.
Recipes, photos, video, social media, SEO, traffic sourcing, content, design, marketing, analytics, ads, and email lists BARELY put a dent in all the fun topics to cover!
With all the different things you need to know, it's important you surround yourself with dependable resources to help you along the way, and I know you'll discover so much value here!
A Little Bit About Me...
First, allow me to introduce myself! Hey there! 👋 I'm Liz, I live in New Jersey with my husband, Rob, and my favorite furball Oliver. 🐱 I work full time as a team manager for a market research company and I have been blogging since 2016 (blogging for business since about 2019)
In my spare time, I pretty much consume myself in all things food photography & videography, content creation, and recipe development for clients & brands, managing my online cookie decorating course, and of course... doing all the things to run my own food blog!
Owlbbaking.com started as a very part-time hobby and a means for sharing baking wisdom & dessert recipes with family & friends. I went into this having no idea of what I was doing. As I learned more and more about the world of blogging, my goals for my blog began to stretch further and I wanted my blog to be a lot more than what it was. I very quickly got to work learning and understanding as much as I could about blogging and making an income.
I still work full time and I continue to run my blog part time. Starting in 2020, I've been able to grow my business to generate $50k+ a year, which has been a tremendous value add for my family.
Plus, I'm able to do LESS work on my blog now vs. when I started. In 2022, I published just 11 blog posts, I rarely posted to social media, spent more time for myself, and still made just as much. 🙌
My New Fave Passion
With the launch of OBB, I developed a passion for the actual process of blogging, a modern necessity for sticking with it all these years.
That's why I'm excited to be here, with you, sharing everything I know about food blogging. My goal is helping others explore techniques and tricks that have worked so well for OBB.
In addition to sharing what has worked well for me, I aim to stay current on algorithm changes, new tech, and trends so that you see SUCCESS! (I'm well aware some things that worked in 2016, heck, even in 2022, do not work NOW!)
Furthermore, I hope to be a connection for those who have just started blogging, those ready to quit their jobs, and everyone in between! As I mentioned earlier, I remember very well what it's like to be just starting out and feeling like everyone is doing better than you and are more successful than you (hint: I still experience it!)
I know what it's like to make pennies a day and I know what it's like to make $1500 in a day.
I know what it's like to have a full time commitment, and the emotional aspects that go into running a blog part time, which is likely where a lot you are.
While we all have different end-goals, the one thing we do have in common is building a great blog that gets loads of traffic.
The best part about food blogging is, it is so flexible and diverse, and I'm here to share with you not only my own experiences, but others' too!
Why the Food Blog Collective is Different
I've thought long and hard about dumping all my knowledge and launching a course on creating, growing, and managing a food blog; an end to end resource, full of modules and hours of video content to keep you busy for weeks!
I ultimately put a 🛑 on that initiative because I know a bite-sized newsletter format will help serve YOU in a better way! We can cover more topics, faster, and keep current on the latest news.
My goal for the FBC is to be a weekly resource to learn from, encourage growth, and be a partner for you to lean on during your food blog journey.
What You Can Expect With Your Subscription
With The Food Blog Collective, you'll be able to master your food blog. The techniques and strategies I'll be sharing will keep you nimble in an evolving digital world. This newsletter will be your bff, helping you grow your blog and get you to where you want to be!
We'll cover all topics in a range of formats, including:
Interviews with other bloggers & professionals
Learning materials
Expert advice/coaching
Video tutorials
News on tech & blogs
AMA (Ask me anything)
Member-only content
Trend forecasts
My goal is to help you reach your goals and I'm so thrilled for all the great things we're going to achieve together!
If you have any suggestions or would like me to dive into a particular topic, feel free to let me know!!
Til next time!
